The technical category is still settling. You may see it called answer engine optimization, generative engine optimization, AI SEO, LLM optimization, or AI search visibility. Those labels overlap, but the business question is much simpler: when a customer asks ChatGPT who to call, does your company enter the conversation?
580 Digital uses AI search visibility for the wider service and ChatGPT optimization when we are talking about the platform owners recognize. We evaluate ChatGPT, Google AI, Bing and Copilot, and other relevant answer systems separately because they do not all retrieve or rank local businesses the same way.
This is not a replacement for useful websites, local SEO, Google Business Profile work, reviews, or public reputation. It connects those signals to a new place where customers compare businesses and make decisions.