.publications_page__6sPoW{--publication-ink:#11100e;--publication-paper:#f3ead8;--publication-surface:#fff9ed;--publication-orange:#d74d24;--publication-muted:#5f584d;overflow:clip;background:var(--publication-paper);color:var(--publication-ink)}.publications_shell__y1zFt{width:min(100%,1600px);margin-inline:auto;padding-inline:clamp(20px,4vw,72px)}.publications_hero__c_SJ8{padding-block:clamp(132px,16vw,210px) clamp(76px,10vw,130px);border-bottom:1px solid rgb(17 16 14/20%)}.publications_heroGrid__nPmkV{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:clamp(26px,3vw,48px);align-items:end}.publications_heroMain__SWcyb{grid-column:1/span 9}.publications_archiveLabel__oXyjq,.publications_breadcrumb__LCU1s,.publications_evidenceLabel__vQs8P,.publications_frameworkNumber___Tjrb,.publications_kicker__Q068u,.publications_publicationMeta__s7fxO,.publications_railLabel__ede_N{font-size:.76rem;font-weight:700;letter-spacing:.085em;text-transform:uppercase}.publications_breadcrumb__LCU1s{display:flex;flex-wrap:wrap;gap:8px;color:#71685b}.publications_breadcrumb__LCU1s a{color:inherit;text-decoration:none}.publications_archiveLabel__oXyjq,.publications_breadcrumb__LCU1s a:hover,.publications_evidenceLabel__vQs8P,.publications_frameworkNumber___Tjrb,.publications_kicker__Q068u{color:#a63b16}.publications_hero__c_SJ8 h1{max-width:10.5ch;margin:clamp(30px,4vw,54px) 0 0;font-family:var(--font-display);font-size:clamp(4rem,8.4vw,9rem);font-weight:800;letter-spacing:-.045em;line-height:.86;text-wrap:balance}.publications_reportHero__fO6lh h1{max-width:11ch}.publications_hero__c_SJ8 h1 span{color:var(--publication-orange)}.publications_hero__c_SJ8 .publications_comparisonHeroTitle__f5nFB{max-width:11.5ch}.publications_hero__c_SJ8 .publications_costHeroTitle__MZH94{max-width:12.5ch;font-size:clamp(3.8rem,7.4vw,8rem)}.publications_hero__c_SJ8 .publications_localAdvertisingHeroTitle__vp23k{max-width:12.75ch;font-size:clamp(3.7rem,7vw,7.7rem)}.publications_dek__0VvUS{max-width:690px;margin:clamp(32px,4vw,50px) 0 0;font-family:var(--font-serif);font-size:clamp(1.25rem,2vw,1.75rem);line-height:1.42}.publications_heroAction__pbl7L{display:grid;grid-template-columns:max-content minmax(240px,470px);gap:18px 24px;align-items:center;margin-top:34px}.publications_heroAction__pbl7L>a{display:inline-flex;min-height:54px;align-items:center;justify-content:center;padding:14px 22px;background:var(--publication-ink);color:var(--publication-surface);font-size:.78rem;font-weight:750;letter-spacing:.045em;text-decoration:none}.publications_heroAction__pbl7L>a:hover{background:var(--publication-orange);color:var(--publication-ink)}.publications_heroAction__pbl7L>p{margin:0;color:var(--publication-muted);font-size:.84rem;line-height:1.55}.publications_publicationMeta__s7fxO{display:flex;flex-wrap:wrap;gap:10px 22px;margin-top:34px;color:#706659}.publications_heroAside__5s_y3{grid-column:10/-1;padding:24px 0 4px clamp(22px,2vw,34px);border-left:1px solid rgb(17 16 14/25%)}.publications_heroAside__5s_y3 p{max-width:31ch;margin:0;color:#4e473e;font-size:.98rem;line-height:1.62}.publications_heroAside__5s_y3 p+p{margin-top:18px}.publications_heroAside__5s_y3 strong{color:var(--publication-ink)}.publications_framework__GrE_n{padding-block:clamp(78px,9vw,132px)}.publications_costSnapshot__sRt_R,.publications_framework__GrE_n{background:var(--publication-ink);color:var(--publication-surface)}.publications_costSnapshot__sRt_R{padding-block:clamp(72px,8vw,112px)}.publications_costSnapshotHeader__qYUcO{display:grid;grid-template-columns:minmax(0,.65fr) minmax(420px,1.35fr);gap:clamp(36px,7vw,112px);align-items:end;margin-bottom:clamp(48px,6vw,76px)}.publications_costSnapshotHeader__qYUcO h2{max-width:12ch;margin:0;font-family:var(--font-display);font-size:clamp(3rem,5.8vw,6.5rem);font-weight:800;letter-spacing:-.045em;line-height:.88}.publications_costSnapshotGrid__A7Z6j{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-block:1px solid rgb(255 249 237/24%)}.publications_costSnapshotItem__96Dwa{min-height:286px;padding:30px clamp(24px,3vw,44px) 34px;border-right:1px solid rgb(255 249 237/24%)}.publications_costSnapshotItem__96Dwa:first-child{padding-left:0}.publications_costSnapshotItem__96Dwa:last-child{padding-right:0;border-right:0}.publications_costSnapshotItem__96Dwa strong{color:var(--publication-orange);font-family:var(--font-display);font-size:clamp(3.4rem,5.2vw,6rem);font-weight:820;letter-spacing:-.05em;line-height:1}.publications_costSnapshotItem__96Dwa h3{margin:42px 0 0;font-size:clamp(1.18rem,1.5vw,1.45rem);line-height:1.15}.publications_costSnapshotItem__96Dwa p{max-width:32ch;margin:16px 0 0;color:rgb(255 249 237/66%);font-size:.94rem;line-height:1.55}.publications_frameworkHeader__8jDME{display:grid;grid-template-columns:minmax(0,.8fr) minmax(360px,1.2fr);gap:clamp(48px,8vw,130px);align-items:end;margin-bottom:clamp(52px,7vw,88px)}.publications_frameworkHeader__8jDME h2{max-width:10ch;margin:22px 0 0;font-family:var(--font-display);font-size:clamp(3.4rem,6.5vw,7rem);font-weight:800;letter-spacing:-.045em;line-height:.86}.publications_frameworkHeader__8jDME h2 span{color:var(--publication-orange)}.publications_frameworkHeader__8jDME>p{max-width:54ch;margin:0;color:rgb(255 249 237/72%);font-size:clamp(1.05rem,1.45vw,1.28rem);line-height:1.62}.publications_frameworkTrack__LdSeT{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-block:1px solid rgb(255 249 237/22%)}.publications_frameworkStage__vzUsi{min-height:280px;padding:28px clamp(20px,2.4vw,38px) 34px;border-right:1px solid rgb(255 249 237/22%)}.publications_frameworkStage__vzUsi:first-child{padding-left:0}.publications_frameworkStage__vzUsi:last-child{padding-right:0;border-right:0}.publications_frameworkStage__vzUsi h3{margin:clamp(54px,6vw,82px) 0 0;font-family:var(--font-display);font-size:clamp(2.05rem,3.2vw,3.6rem);font-weight:780;letter-spacing:-.04em;line-height:.94}.publications_frameworkStage__vzUsi p{max-width:26ch;margin:20px 0 0;color:rgb(255 249 237/65%);font-size:.94rem;line-height:1.55}.publications_measurementHero__MiKgU h1{max-width:8.4ch}.publications_citationHero__kRN9o h1{max-width:9ch}.publications_citationAside__cGCb2{align-content:end}.publications_citationAside__cGCb2 .publications_citationAsideNumber__KH8wS{margin:0 0 22px;color:var(--publication-orange);font-family:var(--font-display);font-size:clamp(4rem,7vw,7.4rem);font-weight:840;letter-spacing:-.065em;line-height:.8}.publications_findingBand__Ixe_V{padding-block:clamp(80px,9vw,132px);background:var(--publication-ink);color:var(--publication-surface)}.publications_findingBandHeader__Ajdtc{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(330px,.65fr);gap:clamp(44px,8vw,132px);align-items:end}.publications_findingBandHeader__Ajdtc h2{max-width:12ch;margin:22px 0 0;font-family:var(--font-display);font-size:clamp(3.35rem,6.5vw,7rem);font-weight:810;letter-spacing:-.05em;line-height:.87;text-wrap:balance}.publications_findingBandHeader__Ajdtc>p{max-width:50ch;margin:0;color:rgb(255 249 237/66%);font-size:1rem;line-height:1.65}.publications_findingGrid__ngmdv{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));margin-top:clamp(56px,7vw,94px);border-block:1px solid rgb(255 249 237/24%)}.publications_findingItem__5CWWN{min-height:276px;padding:28px clamp(18px,2vw,32px) 34px;border-right:1px solid rgb(255 249 237/24%)}.publications_findingItem__5CWWN:first-child{padding-left:0}.publications_findingItem__5CWWN:last-child{padding-right:0;border-right:0}.publications_findingItem__5CWWN>strong{color:var(--publication-orange);font-family:var(--font-display);font-size:clamp(2.7rem,4.6vw,5.1rem);font-weight:830;font-variant-numeric:tabular-nums;letter-spacing:-.055em;line-height:.9}.publications_findingItem__5CWWN h3{max-width:18ch;margin:clamp(44px,5vw,70px) 0 0;font-size:clamp(1rem,1.35vw,1.24rem);line-height:1.18}.publications_findingItem__5CWWN p{margin:13px 0 0;color:rgb(255 249 237/52%);font-size:.78rem;line-height:1.5}.publications_findingStatement___nCEa{display:grid;grid-template-columns:minmax(150px,.3fr) minmax(0,1fr);gap:28px;align-items:baseline;padding-top:clamp(42px,6vw,74px)}.publications_findingStatement___nCEa p{margin:0;color:var(--publication-orange);font-size:.74rem;font-weight:760;letter-spacing:.1em;text-transform:uppercase}.publications_findingStatement___nCEa strong{max-width:24ch;font-family:var(--font-serif);font-size:clamp(1.65rem,3vw,3.1rem);font-weight:520;line-height:1.2}.publications_figureSection__9I24y{padding-block:clamp(88px,11vw,160px);border-bottom:1px solid rgb(17 16 14/20%);background:var(--publication-surface)}.publications_figureIntro__6EY_S{display:grid;grid-template-columns:minmax(0,1fr) minmax(320px,.68fr);gap:clamp(44px,8vw,130px);align-items:end}.publications_figureIntro__6EY_S h2{max-width:11ch;margin:20px 0 0;font-family:var(--font-display);font-size:clamp(3.25rem,6vw,6.5rem);font-weight:810;letter-spacing:-.048em;line-height:.88}.publications_figureIntro__6EY_S>p{max-width:48ch;margin:0;color:var(--publication-muted);font-size:1rem;line-height:1.65}.publications_figurePair__9Iyyo figure,.publications_primaryFigure__JL5GY{margin:0}.publications_primaryFigure__JL5GY{margin-top:clamp(54px,7vw,92px)}.publications_primaryFigure__JL5GY+.publications_primaryFigure__JL5GY{margin-top:clamp(44px,6vw,76px)}.publications_figurePair__9Iyyo img,.publications_primaryFigure__JL5GY img{display:block;width:100%;height:auto;border:1px solid rgb(17 16 14/18%);background:var(--publication-paper)}.publications_figurePair__9Iyyo figcaption,.publications_primaryFigure__JL5GY figcaption{margin-top:16px;color:var(--publication-muted);font-size:.79rem;line-height:1.55}.publications_figurePair__9Iyyo{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:clamp(28px,4vw,58px);margin-top:clamp(44px,6vw,76px)}.publications_siteFooter__xLD3d{display:block}.publications_downloadSection__bZKFh{margin-top:clamp(82px,10vw,132px);padding-top:clamp(42px,5vw,68px);border-top:2px solid var(--publication-ink);scroll-margin-top:112px}.publications_downloadHeader__CMVvg h2{max-width:12ch;margin-top:18px}.publications_downloadHeader__CMVvg>p:last-child{max-width:54ch;color:var(--publication-muted)}.publications_downloadList__88BFf{display:grid;margin-top:36px;border-top:1px solid rgb(17 16 14/22%)}.publications_downloadList__88BFf>a{display:grid;grid-template-columns:54px minmax(0,1fr);gap:20px;align-items:start;padding:24px 0;border-bottom:1px solid rgb(17 16 14/22%);color:var(--publication-ink);text-decoration:none}.publications_downloadList__88BFf>a>span{display:inline-flex;min-height:30px;align-items:center;justify-content:center;border:1px solid rgb(17 16 14/32%);color:#8d3213;font-family:var(--font-mono);font-size:.68rem;font-weight:760}.publications_downloadList__88BFf strong{font-size:1rem}.publications_downloadList__88BFf p{margin:7px 0 0;color:var(--publication-muted);font-family:var(--font-sans);font-size:.83rem;line-height:1.55}.publications_downloadList__88BFf>a:hover strong{color:#a63b16}.publications_downloadList__88BFf>a:hover>span{border-color:var(--publication-orange);background:var(--publication-orange);color:var(--publication-ink)}.publications_licenseNote__2DzU_{margin-top:24px;color:#746a5c;font-family:var(--font-sans);font-size:.76rem;line-height:1.6}.publications_measurementFramework__dCaEn .publications_frameworkHeader__8jDME{grid-template-columns:minmax(0,1fr) minmax(300px,.72fr)}.publications_metricCallout__cVdo5{display:grid;align-self:stretch;align-content:end;padding:28px 0 4px clamp(24px,3vw,48px);border-left:1px solid rgb(255 249 237/24%)}.publications_metricCallout__cVdo5 p{margin:0;color:var(--publication-orange);font-size:.72rem;font-weight:750;letter-spacing:.1em;text-transform:uppercase}.publications_metricCallout__cVdo5 strong{margin-top:18px;font-family:var(--font-display);font-size:clamp(3.4rem,6vw,6.5rem);font-weight:820;letter-spacing:-.055em;line-height:.82}.publications_metricCallout__cVdo5 span{margin-top:16px;color:rgb(255 249 237/65%);font-size:.92rem;line-height:1.45}.publications_measurementTrack__HvLBC{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-block:1px solid rgb(255 249 237/22%)}.publications_measurementTrack__HvLBC .publications_frameworkStage__vzUsi:last-child{border-right:0}.publications_comparisonSection__zn7_p{padding-block:clamp(76px,9vw,132px);background:var(--publication-ink);color:var(--publication-surface)}.publications_comparisonIntro__NHSrz{display:grid;grid-template-columns:minmax(0,1.15fr) minmax(320px,.85fr);gap:clamp(42px,8vw,130px);align-items:end;margin-bottom:clamp(48px,6vw,78px)}.publications_comparisonIntro__NHSrz h2{max-width:12ch;margin:20px 0 0;font-family:var(--font-display);font-size:clamp(3.2rem,6vw,6.6rem);font-weight:800;letter-spacing:-.045em;line-height:.88}.publications_comparisonIntro__NHSrz>p{max-width:50ch;margin:0;color:rgb(255 249 237/70%);font-size:clamp(1rem,1.35vw,1.2rem);line-height:1.62}.publications_comparisonGrid__XhlpI{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-block:1px solid rgb(255 249 237/24%)}.publications_comparisonCard__zlelq{display:flex;min-height:410px;flex-direction:column;padding:28px clamp(22px,2.8vw,42px) 34px;border-right:1px solid rgb(255 249 237/24%)}.publications_comparisonCard__zlelq:first-child{padding-left:0}.publications_comparisonCard__zlelq:last-child{padding-right:0;border-right:0}.publications_comparisonCardTop__hpmny{display:flex;align-items:baseline;justify-content:space-between;gap:24px}.publications_comparisonCardTop__hpmny span,.publications_comparisonStarts__R95M9{color:var(--publication-orange);font-size:.72rem;font-weight:750;letter-spacing:.1em;text-transform:uppercase}.publications_comparisonCardTop__hpmny h3{margin:0;font-family:var(--font-display);font-size:clamp(1.35rem,2vw,2rem);font-weight:760;letter-spacing:-.035em}.publications_comparisonStarts__R95M9{margin:clamp(54px,6vw,80px) 0 12px}.publications_comparisonCard__zlelq h4{max-width:10ch;margin:0;font-family:var(--font-display);font-size:clamp(2rem,3vw,3.4rem);font-weight:790;letter-spacing:-.04em;line-height:.94}.publications_comparisonCard__zlelq>p:not(.publications_comparisonStarts__R95M9){max-width:32ch;margin:24px 0 28px;color:rgb(255 249 237/66%);font-size:.92rem;line-height:1.58}.publications_comparisonCard__zlelq>a{width:fit-content;margin-top:auto;padding-bottom:7px;border-bottom:1px solid rgb(255 249 237/45%);color:var(--publication-surface);font-size:.76rem;font-weight:720;letter-spacing:.04em;text-decoration:none}.publications_comparisonCard__zlelq>a:hover{border-color:var(--publication-orange);color:var(--publication-orange)}.publications_articleSection__ba_rB{padding-block:clamp(86px,11vw,164px)}.publications_articleLayout__QVRjd{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:clamp(26px,3vw,48px);align-items:start}.publications_articleRail__Xf6Cq{grid-column:1/span 3;position:sticky;top:112px;padding-right:clamp(10px,2vw,30px)}.publications_railLabel__ede_N{color:#766c5e}.publications_railList__OA5_a{display:grid;margin-top:24px;border-top:1px solid rgb(17 16 14/20%)}.publications_railList__OA5_a a{display:flex;min-height:46px;align-items:center;justify-content:space-between;gap:20px;border-bottom:1px solid rgb(17 16 14/20%);color:var(--publication-ink);font-size:.84rem;font-weight:620;text-decoration:none}.publications_railList__OA5_a a span{color:#a63b16;font-variant-numeric:tabular-nums}.publications_railList__OA5_a a:hover{color:#a63b16}.publications_railNote__cM3oR{margin:28px 0 0;color:#766c5e;font-family:var(--font-mono);font-size:.72rem;line-height:1.75}.publications_prose__7nmQ4{grid-column:4/span 7;min-width:0;max-width:780px}.publications_essayProse__ZEQ4I{grid-column:4/span 7}.publications_prose__7nmQ4 li,.publications_prose__7nmQ4 p{font-family:var(--font-serif);font-size:clamp(1.08rem,1.3vw,1.22rem);line-height:1.7}.publications_prose__7nmQ4 p{margin:0 0 1.35em}.publications_prose__7nmQ4 h2{margin:clamp(82px,10vw,132px) 0 30px;font-family:var(--font-display);font-size:clamp(2.7rem,5vw,5.5rem);font-weight:800;letter-spacing:-.042em;line-height:.92;text-wrap:balance}.publications_prose__7nmQ4 h3{margin:58px 0 20px;font-family:var(--font-display);font-size:clamp(1.6rem,2.5vw,2.4rem);font-weight:760;letter-spacing:-.032em;line-height:1}.publications_prose__7nmQ4 h2:first-child,.publications_prose__7nmQ4 h3:first-child{margin-top:0}.publications_prose__7nmQ4 blockquote{margin:38px 0;padding:4px 0 4px clamp(20px,3vw,38px);border-left:5px solid var(--publication-orange)}.publications_prose__7nmQ4 blockquote p{margin:0;font-size:clamp(1.3rem,2vw,1.72rem);font-style:italic;line-height:1.46}.publications_prose__7nmQ4 strong{color:var(--publication-ink);font-weight:700}.publications_prose__7nmQ4 a{color:#8d3213;text-decoration-color:rgb(166 59 22/40%);text-decoration-thickness:1px;text-underline-offset:3px}.publications_prose__7nmQ4 a:hover{color:var(--publication-orange);text-decoration-color:currentColor}.publications_prose__7nmQ4 ol,.publications_prose__7nmQ4 ul{display:grid;gap:12px;margin:28px 0 36px;padding-left:1.35em}.publications_prose__7nmQ4 li::marker{color:#a63b16;font-family:var(--font-sans);font-weight:750}.publications_prose__7nmQ4 code{padding:.08em .32em;background:#e7dcc8;font-family:var(--font-mono);font-size:.84em}.publications_prose__7nmQ4 .formula-block{margin:34px 0 42px;padding:clamp(24px,4vw,38px);border:1px solid rgb(17 16 14/22%);background:var(--publication-surface)}.publications_prose__7nmQ4 .formula-block-accent{border-color:var(--publication-orange);box-shadow:inset 7px 0 0 var(--publication-orange)}.publications_prose__7nmQ4 .formula-label{margin:0 0 18px;color:#a63b16;font-family:var(--font-sans);font-size:.7rem;font-weight:750;letter-spacing:.1em;text-transform:uppercase}.publications_prose__7nmQ4 .formula{margin:0;font-family:var(--font-mono);font-size:clamp(1rem,1.7vw,1.34rem);font-weight:620;line-height:1.6;overflow-wrap:anywhere}.publications_prose__7nmQ4 .formula sub,.publications_prose__7nmQ4 .formula sup{font-size:.65em}.publications_prose__7nmQ4 .compact-formula{margin-block:24px 34px;padding-block:22px}.publications_measurementProse__opGip table{display:block;max-width:100%;overflow-x:auto;overscroll-behavior-inline:contain}.publications_measurementProse__opGip tbody,.publications_measurementProse__opGip thead{min-width:680px}.publications_prose__7nmQ4 table{width:100%;margin:42px 0 52px;border-collapse:collapse;font-size:.94rem}.publications_prose__7nmQ4 td,.publications_prose__7nmQ4 th{padding:16px 14px;border-bottom:1px solid rgb(17 16 14/20%);text-align:left;vertical-align:top}.publications_prose__7nmQ4 th{border-top:2px solid var(--publication-ink);font-weight:750}.publications_prose__7nmQ4 .citation{margin-left:.12em;font-family:var(--font-sans);font-size:.64em;font-weight:750;line-height:1}.publications_prose__7nmQ4 .citation a{text-decoration:none}.publications_prose__7nmQ4 .reference-entry{position:relative;margin:0;padding:20px 0 20px 44px;border-top:1px solid rgb(17 16 14/18%);font-family:var(--font-sans);font-size:.88rem;line-height:1.65}.publications_prose__7nmQ4 .reference-number{position:absolute;top:20px;left:0;font-family:var(--font-mono);font-size:.76rem;font-weight:750;text-decoration:none}.publications_evidenceBreak__58QlO{margin-block:clamp(76px,10vw,124px);padding:clamp(28px,4vw,52px);border-block:1px solid rgb(17 16 14/22%);background:var(--publication-surface)}.publications_evidenceHeader__jsv66{display:grid;grid-template-columns:minmax(0,.8fr) minmax(320px,1.2fr);gap:34px;align-items:end;margin-bottom:34px}.publications_evidenceHeader__jsv66 h2{max-width:13ch;margin:14px 0 0;font-family:var(--font-display);font-size:clamp(2.3rem,4vw,4.5rem);font-weight:800;letter-spacing:-.04em;line-height:.92}.publications_evidenceHeader__jsv66>p{max-width:56ch;margin:0;color:var(--publication-muted);font-size:.96rem;line-height:1.6}.publications_evidenceNote__i_Qvv{margin:18px 0 0;color:#70675b;font-size:.76rem;line-height:1.55}.publications_articleClosing__AZMop{margin-top:clamp(74px,10vw,124px);padding-top:32px;border-top:2px solid var(--publication-ink)}.publications_articleClosing__AZMop h2{max-width:13ch;margin:0;font-family:var(--font-display);font-size:clamp(2.8rem,5.2vw,5.8rem);font-weight:800;letter-spacing:-.043em;line-height:.9}.publications_articleClosing__AZMop>p{max-width:54ch;margin:28px 0 0;color:var(--publication-muted);font-family:var(--font-serif);font-size:clamp(1.08rem,1.3vw,1.22rem);line-height:1.7}.publications_closingLinks__c466P{display:flex;flex-wrap:wrap;gap:16px 28px;margin-top:34px}.publications_archiveEntry__fTV1O a,.publications_closingLinks__c466P a{display:inline-flex;min-height:44px;align-items:center;border-bottom:1px solid var(--publication-ink);color:var(--publication-ink);font-size:.82rem;font-weight:720;letter-spacing:.04em;text-decoration:none}.publications_archiveEntry__fTV1O a:hover,.publications_closingLinks__c466P a:hover{border-color:var(--publication-orange);color:#a63b16}.publications_archiveHero__c1fOk{padding-block:clamp(150px,18vw,230px) clamp(72px,9vw,120px)}.publications_archiveHero__c1fOk h1{max-width:8ch;margin:28px 0 0;font-family:var(--font-display);font-size:clamp(4.5rem,10vw,10.5rem);font-weight:800;letter-spacing:-.05em;line-height:.82}.publications_archiveHero__c1fOk p:last-child{max-width:62ch;margin:42px 0 0;font-family:var(--font-serif);font-size:clamp(1.22rem,1.8vw,1.55rem);line-height:1.5}.publications_archiveList__mQY0x{padding-bottom:clamp(100px,14vw,190px)}.publications_archiveEntry__fTV1O{display:grid;grid-template-columns:minmax(180px,.34fr) minmax(0,1fr) auto;gap:clamp(24px,4vw,64px);align-items:start;padding-block:clamp(44px,6vw,78px);border-top:1px solid rgb(17 16 14/22%)}.publications_archiveEntry__fTV1O:last-child{border-bottom:1px solid rgb(17 16 14/22%)}.publications_archiveEntry__fTV1O h2{max-width:17ch;margin:0;font-family:var(--font-display);font-size:clamp(2.4rem,4.6vw,5rem);font-weight:800;letter-spacing:-.042em;line-height:.92}.publications_archiveEntry__fTV1O p{max-width:52ch;margin:22px 0 0;color:var(--publication-muted);font-size:1rem;line-height:1.62}@media (max-width:1024px){.publications_heroMain__SWcyb{grid-column:1/span 8}.publications_heroAside__5s_y3{grid-column:9/-1}.publications_frameworkTrack__LdSeT{grid-template-columns:repeat(2,minmax(0,1fr))}.publications_measurementTrack__HvLBC{grid-template-columns:repeat(3,minmax(0,1fr))}.publications_measurementTrack__HvLBC .publications_frameworkStage__vzUsi{border-bottom:0}.publications_measurementTrack__HvLBC .publications_frameworkStage__vzUsi:nth-child(2){border-right:1px solid rgb(255 249 237/22%)}.publications_frameworkStage__vzUsi:nth-child(2){border-right:0}.publications_frameworkStage__vzUsi:nth-child(-n+2){border-bottom:1px solid rgb(255 249 237/22%)}.publications_frameworkStage__vzUsi:nth-child(3){padding-left:0}.publications_essayProse__ZEQ4I,.publications_prose__7nmQ4{grid-column:4/-1;max-width:780px}.publications_comparisonGrid__XhlpI{grid-template-columns:1fr}.publications_findingGrid__ngmdv{grid-template-columns:repeat(3,minmax(0,1fr))}.publications_findingItem__5CWWN:nth-child(3){border-right:0}.publications_findingItem__5CWWN:nth-child(-n+3){border-bottom:1px solid rgb(255 249 237/24%)}.publications_findingItem__5CWWN:nth-child(4){padding-left:0}.publications_comparisonCard__zlelq,.publications_comparisonCard__zlelq:first-child,.publications_comparisonCard__zlelq:last-child{display:grid;grid-template-columns:minmax(150px,.45fr) minmax(220px,.65fr) minmax(260px,.9fr);gap:24px;min-height:0;align-items:start;padding:30px 0;border-right:0;border-bottom:1px solid rgb(255 249 237/24%)}.publications_comparisonCard__zlelq:last-child{border-bottom:0}.publications_comparisonCardTop__hpmny{display:block}.publications_comparisonCardTop__hpmny h3{margin-top:12px}.publications_comparisonStarts__R95M9{margin-top:0}.publications_comparisonCard__zlelq>p:not(.publications_comparisonStarts__R95M9){margin:0}.publications_comparisonCard__zlelq>a{grid-column:3;margin-top:-10px}}@media (max-width:768px){.publications_hero__c_SJ8{padding-top:116px}.publications_archiveEntry__fTV1O,.publications_comparisonIntro__NHSrz,.publications_costSnapshotHeader__qYUcO,.publications_evidenceHeader__jsv66,.publications_figureIntro__6EY_S,.publications_findingBandHeader__Ajdtc,.publications_frameworkHeader__8jDME,.publications_heroGrid__nPmkV,.publications_measurementFramework__dCaEn .publications_frameworkHeader__8jDME{grid-template-columns:1fr}.publications_metricCallout__cVdo5{min-height:220px;padding:28px 0 0;border-top:1px solid rgb(255 249 237/24%);border-left:0}.publications_measurementTrack__HvLBC{grid-template-columns:1fr}.publications_measurementTrack__HvLBC .publications_frameworkStage__vzUsi,.publications_measurementTrack__HvLBC .publications_frameworkStage__vzUsi:first-child,.publications_measurementTrack__HvLBC .publications_frameworkStage__vzUsi:last-child{min-height:0;padding:28px 0 34px;border-right:0;border-bottom:1px solid rgb(255 249 237/22%)}.publications_measurementTrack__HvLBC .publications_frameworkStage__vzUsi:last-child{border-bottom:0}.publications_measurementTrack__HvLBC .publications_frameworkStage__vzUsi h3{margin-top:28px}.publications_heroAside__5s_y3,.publications_heroMain__SWcyb{grid-column:1}.publications_hero__c_SJ8 h1{max-width:10ch;font-size:clamp(3.55rem,15vw,6.2rem);line-height:.88}.publications_hero__c_SJ8 .publications_costHeroTitle__MZH94{max-width:11.5ch;font-size:clamp(3.35rem,13.5vw,5.4rem)}.publications_hero__c_SJ8 .publications_localAdvertisingHeroTitle__vp23k{max-width:11.5ch;font-size:clamp(3.2rem,13vw,5.2rem)}.publications_heroAside__5s_y3{margin-top:32px;padding:24px 0 0;border-top:1px solid rgb(17 16 14/25%);border-left:0}.publications_heroAside__5s_y3 p{max-width:50ch}.publications_citationAside__cGCb2 .publications_citationAsideNumber__KH8wS{font-size:clamp(4.2rem,22vw,7.2rem)}.publications_heroAction__pbl7L{grid-template-columns:1fr}.publications_heroAction__pbl7L>a{width:100%;padding-inline:16px;text-align:center}.publications_heroAction__pbl7L>p{max-width:46ch}.publications_frameworkHeader__8jDME{gap:32px}.publications_costSnapshotHeader__qYUcO{gap:24px}.publications_costSnapshotGrid__A7Z6j{grid-template-columns:1fr;border-bottom:0}.publications_costSnapshotItem__96Dwa,.publications_costSnapshotItem__96Dwa:first-child,.publications_costSnapshotItem__96Dwa:last-child{min-height:0;padding:30px 0 34px;border-right:0;border-bottom:1px solid rgb(255 249 237/24%)}.publications_costSnapshotItem__96Dwa:last-child{border-bottom:0}.publications_costSnapshotItem__96Dwa h3{margin-top:22px}.publications_frameworkTrack__LdSeT{grid-template-columns:1fr;border-bottom:0}.publications_figureIntro__6EY_S,.publications_findingBandHeader__Ajdtc{gap:30px}.publications_findingGrid__ngmdv{grid-template-columns:1fr;border-bottom:0}.publications_findingItem__5CWWN,.publications_findingItem__5CWWN:first-child,.publications_findingItem__5CWWN:last-child,.publications_findingItem__5CWWN:nth-child(4){display:grid;grid-template-columns:minmax(118px,.42fr) minmax(0,.9fr) minmax(130px,.68fr);gap:20px;min-height:0;align-items:baseline;padding:25px 0;border-right:0;border-bottom:1px solid rgb(255 249 237/24%)}.publications_findingItem__5CWWN:last-child{border-bottom:0}.publications_findingItem__5CWWN h3,.publications_findingItem__5CWWN p{margin:0}.publications_findingItem__5CWWN>strong{font-size:clamp(2.7rem,12vw,4.4rem)}.publications_findingStatement___nCEa{grid-template-columns:1fr;gap:18px}.publications_figurePair__9Iyyo{grid-template-columns:1fr}.publications_figurePair__9Iyyo figure,.publications_primaryFigure__JL5GY{overflow-x:auto;overscroll-behavior-inline:contain}.publications_figurePair__9Iyyo img,.publications_primaryFigure__JL5GY img{width:max(100%,760px)}.publications_frameworkStage__vzUsi,.publications_frameworkStage__vzUsi:first-child,.publications_frameworkStage__vzUsi:last-child,.publications_frameworkStage__vzUsi:nth-child(3){display:grid;grid-template-columns:42px minmax(0,.7fr) minmax(0,1.3fr);gap:18px;min-height:0;align-items:baseline;padding:24px 0;border-right:0;border-bottom:1px solid rgb(255 249 237/22%)}.publications_frameworkStage__vzUsi h3,.publications_frameworkStage__vzUsi p{margin:0}.publications_frameworkStage__vzUsi h3{font-size:clamp(1.65rem,8vw,2.4rem)}.publications_frameworkStage__vzUsi p{max-width:none;font-size:.86rem}.publications_articleLayout__QVRjd{grid-template-columns:1fr}.publications_articleRail__Xf6Cq{grid-column:1;position:static;padding:0 0 40px}.publications_railList__OA5_a{grid-template-columns:repeat(2,minmax(0,1fr))}.publications_railList__OA5_a a:nth-child(odd){padding-right:16px;border-right:1px solid rgb(17 16 14/20%)}.publications_railList__OA5_a a:nth-child(2n){padding-left:16px}.publications_essayProse__ZEQ4I,.publications_prose__7nmQ4{grid-column:1;max-width:none}.publications_prose__7nmQ4 h2{font-size:clamp(2.65rem,12vw,4.6rem)}.publications_prose__7nmQ4 table{display:block;overflow-x:auto}.publications_evidenceBreak__58QlO{width:calc(100% + 40px);margin-left:-20px;padding-inline:20px}.publications_archiveEntry__fTV1O{gap:22px}.publications_archiveEntry__fTV1O a{width:fit-content}.publications_comparisonIntro__NHSrz{gap:28px}.publications_comparisonCard__zlelq,.publications_comparisonCard__zlelq:first-child,.publications_comparisonCard__zlelq:last-child{grid-template-columns:minmax(100px,.55fr) minmax(0,1.45fr);gap:18px 24px}.publications_comparisonCard__zlelq>a,.publications_comparisonCard__zlelq>p:not(.publications_comparisonStarts__R95M9){grid-column:2}.publications_comparisonCard__zlelq>a{margin-top:0}}@media (max-width:430px){.publications_comparisonCard__zlelq,.publications_comparisonCard__zlelq:first-child,.publications_comparisonCard__zlelq:last-child{display:block;padding-block:32px}.publications_comparisonCardTop__hpmny{display:flex}.publications_comparisonCardTop__hpmny h3{margin-top:0}.publications_comparisonStarts__R95M9{margin-top:44px}.publications_comparisonCard__zlelq>p:not(.publications_comparisonStarts__R95M9){margin:22px 0 28px}.publications_frameworkStage__vzUsi,.publications_frameworkStage__vzUsi:first-child,.publications_frameworkStage__vzUsi:last-child,.publications_frameworkStage__vzUsi:nth-child(3){grid-template-columns:34px minmax(0,1fr)}.publications_frameworkStage__vzUsi p{grid-column:2}.publications_findingItem__5CWWN,.publications_findingItem__5CWWN:first-child,.publications_findingItem__5CWWN:last-child,.publications_findingItem__5CWWN:nth-child(4){grid-template-columns:minmax(108px,.42fr) minmax(0,1fr)}.publications_findingItem__5CWWN p{grid-column:2}.publications_railList__OA5_a{grid-template-columns:1fr}.publications_railList__OA5_a a:nth-child(2n),.publications_railList__OA5_a a:nth-child(odd){padding-inline:0;border-right:0}.publications_publicationMeta__s7fxO{display:grid;gap:8px}}@media print{@page{size:letter;margin:.58in .64in .66in}.publications_articleClosing__AZMop,.publications_articleRail__Xf6Cq,.publications_breadcrumb__LCU1s,.publications_downloadSection__bZKFh,.publications_heroAction__pbl7L,.publications_siteFooter__xLD3d{display:none!important}.publications_siteFooter__xLD3d,.publications_siteFooter__xLD3d *{min-height:0!important;background:transparent!important;color:transparent!important}.publications_page__6sPoW{overflow:visible;background:#fff;print-color-adjust:exact;-webkit-print-color-adjust:exact}.publications_shell__y1zFt{width:100%;max-width:none;padding-inline:0}.publications_hero__c_SJ8{min-height:8.55in;padding:.15in 0 0;border-bottom:0;break-after:page}.publications_heroGrid__nPmkV{grid-template-columns:minmax(0,2.3fr) minmax(1.6in,.7fr);gap:.34in;min-height:7.75in;align-items:end}.publications_heroAside__5s_y3,.publications_heroMain__SWcyb{grid-column:auto}.publications_kicker__Q068u,.publications_publicationMeta__s7fxO{font-size:8pt}.publications_citationHero__kRN9o h1,.publications_hero__c_SJ8 h1{max-width:8.7ch;margin-top:.35in;font-size:62pt;line-height:.86}.publications_dek__0VvUS{max-width:5.5in;margin-top:.38in;font-size:16pt;line-height:1.35}.publications_publicationMeta__s7fxO{display:grid;gap:.08in;margin-top:.36in}.publications_heroAside__5s_y3{padding:0 0 .06in .22in}.publications_citationAside__cGCb2 .publications_citationAsideNumber__KH8wS{margin-bottom:.18in;font-size:34pt;letter-spacing:-.04em}.publications_heroAside__5s_y3 p{font-size:9pt;line-height:1.45}.publications_findingBand__Ixe_V{height:8.55in;box-sizing:border-box;padding:.42in;break-after:page}.publications_findingBandHeader__Ajdtc{grid-template-columns:1fr;gap:.25in}.publications_findingBandHeader__Ajdtc h2{margin-top:.1in;font-size:36pt}.publications_findingBandHeader__Ajdtc>p{max-width:6in;font-size:9.5pt;line-height:1.5}.publications_findingGrid__ngmdv{grid-template-columns:1fr;margin-top:.28in}.publications_findingItem__5CWWN{display:grid;grid-template-columns:1.25in minmax(1.8in,1fr) minmax(1.65in,.75fr);gap:.18in;min-height:0;align-items:center;padding:.09in 0;border-right:0;border-bottom:1px solid rgb(255 249 237/24%)}.publications_findingItem__5CWWN:first-child{padding-left:0}.publications_findingItem__5CWWN>strong{font-size:30pt}.publications_findingItem__5CWWN h3{margin:0;font-size:9.5pt}.publications_findingItem__5CWWN p{margin:0;font-size:7.2pt}.publications_findingStatement___nCEa{gap:.16in;padding-top:.15in}.publications_findingStatement___nCEa strong{font-size:15pt}.publications_figureSection__9I24y{padding:0;border-bottom:0;background:#fff;break-after:page}.publications_figureIntro__6EY_S{display:block;margin-bottom:.28in}.publications_figureIntro__6EY_S h2{margin-top:.12in;font-size:34pt}.publications_figureIntro__6EY_S>p{margin-top:.2in;font-size:9.5pt}.publications_primaryFigure__JL5GY{margin-top:0;break-inside:avoid}.publications_primaryFigure__JL5GY+.publications_primaryFigure__JL5GY{margin-top:0;break-before:page}.publications_figurePair__9Iyyo img,.publications_primaryFigure__JL5GY img{border:0}.publications_figurePair__9Iyyo figcaption,.publications_primaryFigure__JL5GY figcaption{margin-top:.08in;font-size:7.5pt}.publications_figurePair__9Iyyo{display:block;margin-top:.18in}.publications_figurePair__9Iyyo figure{break-before:page;break-inside:avoid}.publications_figurePair__9Iyyo figure+figure{margin-top:0}.publications_articleSection__ba_rB{padding:0;break-before:page}.publications_articleLayout__QVRjd{display:block}.publications_essayProse__ZEQ4I,.publications_prose__7nmQ4{max-width:none}.publications_prose__7nmQ4 li,.publications_prose__7nmQ4 p{font-size:10.4pt;line-height:1.48}.publications_prose__7nmQ4 p{margin-bottom:.13in}.publications_prose__7nmQ4 h2{margin:.34in 0 .16in;font-size:24pt;line-height:.96;break-after:avoid}.publications_prose__7nmQ4 h3{margin:.26in 0 .12in;font-size:16pt;break-after:avoid}.publications_prose__7nmQ4 ol,.publications_prose__7nmQ4 ul{gap:.06in;margin:.14in 0 .2in}.publications_prose__7nmQ4 blockquote{margin:.2in 0;padding-left:.2in}.publications_prose__7nmQ4 blockquote p{font-size:13pt}.publications_prose__7nmQ4 table{margin:.22in 0 .3in;font-size:8pt;break-inside:avoid}.publications_measurementProse__opGip tbody,.publications_measurementProse__opGip thead{min-width:0}.publications_prose__7nmQ4 td,.publications_prose__7nmQ4 th{padding:.08in}.publications_prose__7nmQ4 .formula-block{margin:.2in 0;padding:.2in;break-inside:avoid}.publications_prose__7nmQ4 .reference-entry{padding:.12in 0 .12in .34in;font-size:8pt;line-height:1.45;break-inside:avoid}.publications_prose__7nmQ4 .reference-number{top:.12in}}.aeo_page__s8bHk{--aeo-ink:#11100e;--aeo-paper:#f3ead8;--aeo-paper-bright:#fff9ed;--aeo-orange:#d74d24;--aeo-stone:#b8ad9b;overflow:hidden;background:var(--aeo-paper);color:var(--aeo-ink);font-family:var(--font-sans)}.aeo_shell__GJAfR{width:min(100%,1600px);margin-inline:auto;padding-inline:clamp(20px,4vw,72px)}.aeo_hero__5Nx4o{position:relative;min-height:min(900px,92svh);padding-top:clamp(132px,16vh,190px);padding-bottom:clamp(76px,10vh,118px);border-bottom:1px solid rgb(17 16 14/22%)}.aeo_hero__5Nx4o:after{content:"";position:absolute;right:clamp(20px,4vw,72px);bottom:0;width:min(25vw,360px);height:10px;background:var(--aeo-orange)}.aeo_heroGrid__HM0DO{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:clamp(24px,3vw,48px);align-items:end}.aeo_heroCopy__Yhlxz{grid-column:1/span 9}.aeo_ctaLabel__Wd1mO,.aeo_darkEyebrow__r0KLR,.aeo_eyebrow__CcBM3,.aeo_proofIndex__KnhsW,.aeo_recordedDate__ys3mi{margin:0;font-size:.76rem;font-weight:720;letter-spacing:.09em;text-transform:uppercase}.aeo_eyebrow__CcBM3,.aeo_proofIndex__KnhsW{color:#a63b16}.aeo_hero__5Nx4o h1{max-width:12ch;margin:clamp(24px,4vh,42px) 0 0;font-family:var(--font-display);font-size:clamp(4rem,8.8vw,9.4rem);font-weight:800;letter-spacing:-.045em;line-height:.84;text-wrap:balance}.aeo_hero__5Nx4o h1 span{color:var(--aeo-orange)}.aeo_heroLead__sWlD3{max-width:690px;margin:clamp(30px,5vh,52px) 0 0;font-family:var(--font-serif);font-size:clamp(1.25rem,2vw,1.75rem);line-height:1.42}.aeo_heroNote__Emk6y{grid-column:10/-1;padding:24px 0 4px clamp(22px,2vw,34px);border-left:1px solid rgb(17 16 14/26%)}.aeo_heroNote__Emk6y p{max-width:29ch;margin:0;color:#4e473e;font-size:1rem;line-height:1.58}.aeo_heroNote__Emk6y .aeo_heroInstruction__Qupk8{margin-top:18px;color:var(--aeo-ink);font-weight:700}.aeo_textLink__klsAr{display:inline-flex;min-height:44px;align-items:center;gap:10px;margin-top:24px;border-bottom:1px solid var(--aeo-ink);color:var(--aeo-ink);font-size:.82rem;font-weight:750;letter-spacing:.06em;text-transform:uppercase;transition:border-color .18s ease,color .18s ease}.aeo_textLink__klsAr:hover{border-color:var(--aeo-orange);color:#a63b16}.aeo_ctaButton__rxUk8:focus-visible,.aeo_originalLink__0Onpb:focus-visible,.aeo_proofTrigger__AqDNA:focus-visible,.aeo_textLink__klsAr:focus-visible{outline:2px solid var(--aeo-orange);outline-offset:4px}.aeo_scentonymSection__PLNzV{position:relative;padding-block:clamp(86px,11vw,166px);background:var(--aeo-ink);color:var(--aeo-paper-bright)}.aeo_scentonymIntro__VfzX_{display:grid;grid-template-columns:minmax(0,1.22fr) minmax(320px,.78fr);gap:clamp(48px,8vw,130px);align-items:end;margin-bottom:clamp(48px,7vw,94px)}.aeo_darkEyebrow__r0KLR{color:var(--aeo-orange)}.aeo_scentonymIntro__VfzX_ h2{max-width:10ch;margin:24px 0 0;font-family:var(--font-display);font-size:clamp(3.8rem,7.5vw,8rem);font-weight:800;letter-spacing:-.045em;line-height:.84}.aeo_scentonymIntro__VfzX_ h2 span{display:block;color:var(--aeo-orange);font-variant-numeric:tabular-nums}.aeo_scentonymCopy__Wvfey>p{max-width:53ch;margin:0;color:rgb(255 249 237/78%);font-size:clamp(1rem,1.25vw,1.15rem);line-height:1.62}.aeo_metricDetails__4iQGS{display:grid;gap:0;margin:34px 0 0;border-top:1px solid rgb(255 249 237/18%)}.aeo_metricDetails__4iQGS div{display:grid;grid-template-columns:1fr auto;gap:20px;padding:15px 0;border-bottom:1px solid rgb(255 249 237/18%)}.aeo_metricDetails__4iQGS dt{color:rgb(255 249 237/58%);font-size:.78rem;letter-spacing:.04em}.aeo_metricDetails__4iQGS dd{margin:0;color:var(--aeo-paper-bright);font-size:.84rem;font-weight:720;font-variant-numeric:tabular-nums;text-align:right}.aeo_sourceNote__ZjEFQ{max-width:900px;margin:22px 0 0 auto;color:rgb(255 249 237/56%);font-size:.78rem;line-height:1.55;text-align:right}.aeo_proofTrigger__AqDNA{position:relative;display:block;width:100%;padding:0;overflow:hidden;border:1px solid rgb(17 16 14/24%);border-radius:6px;background:var(--aeo-paper-bright);box-shadow:0 18px 56px rgb(17 16 14/12%);cursor:pointer;transition:border-color .18s ease,box-shadow .22s ease,transform .22s ease}.aeo_proofTrigger__AqDNA:hover{border-color:var(--aeo-orange);box-shadow:0 24px 68px rgb(17 16 14/18%);transform:translateY(-2px)}.aeo_proofTrigger__AqDNA:active{transform:translateY(0)}.aeo_proofTriggerDominant__6pdi6{border-color:rgb(255 249 237/22%);border-radius:4px;box-shadow:0 32px 100px rgb(0 0 0/34%)}.aeo_proofPreview__J5Irk{position:relative;display:block;width:100%;aspect-ratio:1.85/1;overflow:hidden;background:#ffffff}.aeo_previewContain__wmBo0{object-fit:contain;object-position:center}.aeo_proofViewBadge__yVEn9{position:absolute;right:14px;bottom:14px;z-index:2;display:inline-flex;min-height:36px;align-items:center;gap:8px;padding:8px 15px;border-radius:999px;background:rgb(17 16 14/91%);color:#ffffff;font-size:.76rem;font-weight:700;backdrop-filter:blur(8px);transition:background-color .18s ease}.aeo_answerPreview__XvATl{position:absolute;inset:0;display:grid;grid-template-rows:auto auto 1fr;gap:clamp(12px,2vw,22px);padding:clamp(18px,3vw,38px);background:#ffffff;color:var(--aeo-ink);text-align:left}.aeo_answerPreviewTopline__NlNWF{display:flex;align-items:center;justify-content:space-between;gap:20px;padding-bottom:10px;border-bottom:1px solid rgb(17 16 14/14%);color:#6b6256;font-size:clamp(.58rem,.9vw,.72rem);letter-spacing:.05em;text-transform:uppercase}.aeo_answerPreviewTopline__NlNWF strong{color:var(--aeo-ink);font-weight:780}.aeo_answerPreviewQuery__L6R7F{justify-self:end;max-width:78%;padding:9px 14px;border-radius:22px;background:#ece9e4;font-size:clamp(.65rem,1.05vw,.86rem);line-height:1.35}.aeo_answerPreviewBody__nw3az{display:flex;min-width:0;flex-direction:column;align-self:end;gap:7px;padding-left:clamp(12px,1.6vw,22px);border-left:4px solid var(--aeo-orange)}.aeo_answerPreviewBody__nw3az strong{max-width:34ch;font-size:clamp(.88rem,1.5vw,1.32rem);font-weight:740;letter-spacing:-.02em;line-height:1.18}.aeo_answerPreviewBody__nw3az>span:last-child{overflow:hidden;color:#6b6256;font-size:clamp(.56rem,.85vw,.7rem);line-height:1.35;text-overflow:ellipsis;white-space:nowrap}.aeo_answerPreviewSection__KzJIS{color:#a63b16;font-size:clamp(.55rem,.8vw,.68rem);font-weight:780;letter-spacing:.05em;text-transform:uppercase}.aeo_proofTrigger__AqDNA:hover .aeo_proofViewBadge__yVEn9{background:var(--aeo-orange)}.aeo_answerSection__1KVpM{padding-block:clamp(92px,12vw,176px)}.aeo_answerHeader__xzCXv{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:clamp(24px,3vw,48px);align-items:start;padding-bottom:clamp(70px,10vw,132px)}.aeo_answerHeader__xzCXv>p{grid-column:1/span 3;padding-top:.8em}.aeo_answerHeader__xzCXv h2{grid-column:4/-1;max-width:14ch;margin:0;font-family:var(--font-display);font-size:clamp(3.25rem,6.6vw,7rem);font-weight:800;letter-spacing:-.042em;line-height:.87}.aeo_answerHeader__xzCXv h2 span{color:var(--aeo-orange)}.aeo_proofRow__sB7eN{display:grid;grid-template-columns:minmax(300px,.8fr) minmax(0,1.2fr);gap:clamp(46px,8vw,136px);align-items:center;padding-block:clamp(64px,9vw,122px);border-top:1px solid rgb(17 16 14/22%)}.aeo_proofRow__sB7eN:last-child{border-bottom:1px solid rgb(17 16 14/22%)}.aeo_proofRowReverse__bC5Zp .aeo_proofCopy__5jNZt{grid-column:2}.aeo_proofRowReverse__bC5Zp .aeo_proofMedia__Xv3Tg{grid-column:1;grid-row:1}.aeo_proofCopy__5jNZt h3{margin:24px 0 0;font-family:var(--font-display);font-size:clamp(2.5rem,4.5vw,5.3rem);font-weight:800;letter-spacing:-.04em;line-height:.9}.aeo_proofCopy__5jNZt blockquote{margin:clamp(28px,4vw,44px) 0 0;font-family:var(--font-serif);font-size:clamp(1.35rem,2vw,1.8rem);font-style:italic;line-height:1.35}.aeo_proofCopy__5jNZt>p:not(.aeo_proofIndex__KnhsW,.aeo_recordedDate__ys3mi){max-width:58ch;margin:24px 0 0;color:#4e473e;font-size:1.04rem;line-height:1.62}.aeo_recordedDate__ys3mi{margin-top:28px;color:#716759}.aeo_proofMedia__Xv3Tg{min-width:0}.aeo_methodSection__fzEeJ{padding-block:clamp(96px,12vw,172px);background:var(--aeo-ink);color:var(--aeo-paper-bright)}.aeo_methodGrid__QUEhC{display:grid;grid-template-columns:minmax(0,.92fr) minmax(380px,1.08fr);gap:clamp(60px,10vw,160px)}.aeo_methodGrid__QUEhC h2{max-width:10ch;margin:26px 0 0;font-family:var(--font-display);font-size:clamp(3.25rem,5.9vw,6.5rem);font-weight:800;letter-spacing:-.045em;line-height:.88}.aeo_methodCopy__1s9Ey>p{max-width:56ch;margin:0;color:rgb(255 249 237/76%);font-size:clamp(1.05rem,1.4vw,1.25rem);line-height:1.62}.aeo_methodList__8zW41{margin:clamp(42px,6vw,70px) 0 0;padding:0;border-top:1px solid rgb(255 249 237/20%);list-style:none}.aeo_methodList__8zW41 li{display:grid;grid-template-columns:52px 1fr;gap:20px;align-items:baseline;padding:21px 0;border-bottom:1px solid rgb(255 249 237/20%)}.aeo_methodList__8zW41 span{color:var(--aeo-orange);font-size:.75rem;font-weight:750;font-variant-numeric:tabular-nums}.aeo_methodList__8zW41 strong{font-size:clamp(1rem,1.5vw,1.28rem);font-weight:620}.aeo_finalCta__oLYMM{padding-block:clamp(100px,13vw,186px);background:var(--aeo-orange)}.aeo_ctaLabel__Wd1mO{color:rgb(17 16 14/68%)}.aeo_finalCta__oLYMM h2{max-width:12ch;margin:28px 0 0;font-family:var(--font-display);font-size:clamp(4rem,8.3vw,9rem);font-weight:800;letter-spacing:-.048em;line-height:.82}.aeo_ctaBottom__RQFKk{display:grid;grid-template-columns:minmax(0,1fr) auto;gap:40px;align-items:end;margin-top:clamp(54px,7vw,88px);padding-top:28px;border-top:1px solid rgb(17 16 14/34%)}.aeo_ctaBottom__RQFKk p{max-width:54ch;margin:0;font-size:clamp(1.05rem,1.5vw,1.3rem);line-height:1.55}.aeo_ctaButton__rxUk8{display:inline-flex;min-height:54px;align-items:center;justify-content:center;padding:15px 24px;background:var(--aeo-ink);color:var(--aeo-paper-bright);font-size:.8rem;font-weight:750;letter-spacing:.07em;text-transform:uppercase;transition:background-color .18s ease,color .18s ease,transform .18s ease}.aeo_ctaButton__rxUk8:hover{background:var(--aeo-paper-bright);color:var(--aeo-ink);transform:translateY(-2px)}.aeo_ctaButton__rxUk8:active{transform:translateY(0)}.aeo_disclosure__43eL3{padding-block:30px;border-top:1px solid rgb(17 16 14/22%);background:var(--aeo-paper)}.aeo_disclosure__43eL3 p{max-width:1050px;margin:0;color:#645b50;font-size:.78rem;line-height:1.6}.aeo_proofOverlay__Jyp21{background:#050505}.aeo_proofToolbar__Wjyg8{min-height:62px}.aeo_proofToolbarActions__6zRV1{display:flex;flex-shrink:0;align-items:center;gap:10px}.aeo_originalLink__0Onpb{display:inline-flex;min-height:38px;align-items:center;gap:7px;padding-inline:14px;border:1px solid rgb(255 255 255/24%);border-radius:999px;color:rgb(255 255 255/84%);font-size:.76rem;font-weight:700;transition:border-color .16s ease,color .16s ease}.aeo_originalLink__0Onpb:hover{border-color:var(--aeo-orange);color:#ffffff}.aeo_fullImageCanvas__2r0p_{width:100%;overflow:auto;background:#ffffff;overscroll-behavior:contain;touch-action:pan-x pan-y pinch-zoom}.aeo_fullProofImage__GRATt{display:block;width:100%;height:auto}.aeo_transcriptCanvas__Xp00_{width:100%;padding:clamp(28px,5vw,72px) 20px clamp(72px,8vw,128px);background:#050505}.aeo_transcriptDocument__ttAkb{width:min(100%,860px);margin-inline:auto;padding:clamp(26px,5vw,68px);background:var(--aeo-paper-bright);color:var(--aeo-ink);box-shadow:0 24px 80px rgb(0 0 0/42%)}.aeo_transcriptSourceRow__DUH6M{display:flex;justify-content:space-between;gap:24px;padding-bottom:18px;border-bottom:1px solid rgb(17 16 14/18%);color:#61584c;font-size:.75rem;font-weight:700;letter-spacing:.05em;text-transform:uppercase}.aeo_transcriptQuery__MHXEd{width:fit-content;max-width:85%;margin:clamp(42px,7vw,70px) 0 clamp(42px,7vw,70px) auto;padding:14px 20px;border-radius:26px;background:#ece9e4;font-size:clamp(1.05rem,2vw,1.3rem);line-height:1.4}.aeo_transcriptAnswer__Ny85h{font-family:var(--font-serif);font-size:clamp(1rem,1.55vw,1.16rem);line-height:1.7}.aeo_transcriptAnswer__Ny85h p{margin:0 0 1.35em}.aeo_transcriptAnswer__Ny85h h3{margin:2.2em 0 .8em;font-family:var(--font-display);font-size:clamp(1.7rem,3vw,2.4rem);font-weight:780;letter-spacing:-.035em;line-height:1}.aeo_transcriptAnswer__Ny85h ol,.aeo_transcriptAnswer__Ny85h ul{display:grid;gap:1.15em;margin:1.4em 0 1.8em;padding-left:1.45em}.aeo_transcriptAnswer__Ny85h li::marker{color:var(--aeo-orange);font-family:var(--font-sans);font-weight:750}.aeo_transcriptHighlight__ysarT{margin-block:1.8em;padding:22px 24px;border-left:5px solid var(--aeo-orange);background:#f2e5cf}.aeo_transcriptAnswer__Ny85h li.aeo_transcriptHighlight__ysarT{margin-left:-1.45em;padding-left:calc(1.45em + 24px)}.aeo_transcriptHighlight__ysarT p:last-child{margin-bottom:0}.aeo_transcriptDisclosure__csR9R{margin:clamp(42px,6vw,70px) 0 0;padding-top:18px;border-top:1px solid rgb(17 16 14/18%);color:#6c6255;font-size:.75rem;line-height:1.55}@media (max-width:1024px){.aeo_hero__5Nx4o{min-height:auto}.aeo_heroCopy__Yhlxz{grid-column:1/span 8}.aeo_heroNote__Emk6y{grid-column:9/-1}.aeo_methodGrid__QUEhC,.aeo_scentonymIntro__VfzX_{grid-template-columns:1fr 1fr;gap:54px}.aeo_proofRow__sB7eN{gap:48px}}@media (max-width:768px){.aeo_hero__5Nx4o{padding-top:116px;padding-bottom:76px}.aeo_hero__5Nx4o:after{width:42vw;height:7px}.aeo_answerHeader__xzCXv,.aeo_ctaBottom__RQFKk,.aeo_heroGrid__HM0DO,.aeo_methodGrid__QUEhC,.aeo_proofRow__sB7eN,.aeo_scentonymIntro__VfzX_{grid-template-columns:1fr}.aeo_answerHeader__xzCXv h2,.aeo_answerHeader__xzCXv>p,.aeo_heroCopy__Yhlxz,.aeo_heroNote__Emk6y,.aeo_proofRowReverse__bC5Zp .aeo_proofCopy__5jNZt,.aeo_proofRowReverse__bC5Zp .aeo_proofMedia__Xv3Tg{grid-column:1}.aeo_hero__5Nx4o h1{max-width:10.5ch;font-size:clamp(3.7rem,16vw,6.2rem);line-height:.86}.aeo_heroNote__Emk6y{margin-top:42px;padding:24px 0 0;border-top:1px solid rgb(17 16 14/26%);border-left:0}.aeo_heroNote__Emk6y p{max-width:48ch}.aeo_scentonymIntro__VfzX_{gap:38px}.aeo_scentonymIntro__VfzX_ h2{max-width:8.5ch;font-size:clamp(3.7rem,16vw,6rem)}.aeo_sourceNote__ZjEFQ{text-align:left}.aeo_answerHeader__xzCXv{gap:24px}.aeo_answerHeader__xzCXv>p{padding-top:0}.aeo_answerHeader__xzCXv h2{font-size:clamp(3.15rem,14vw,5.8rem)}.aeo_proofRow__sB7eN{gap:38px}.aeo_proofRowReverse__bC5Zp .aeo_proofMedia__Xv3Tg{grid-row:auto}.aeo_proofCopy__5jNZt h3{font-size:clamp(2.7rem,12vw,4.5rem)}.aeo_proofCopy__5jNZt blockquote{max-width:24ch}.aeo_proofMedia__Xv3Tg{width:calc(100% + 40px);margin-left:-20px}.aeo_methodGrid__QUEhC{gap:52px}.aeo_methodGrid__QUEhC h2{font-size:clamp(3.2rem,14vw,5.4rem)}.aeo_ctaBottom__RQFKk{gap:32px;align-items:start}.aeo_ctaButton__rxUk8{width:100%}.aeo_proofToolbar__Wjyg8{min-height:58px;padding-inline:14px}.aeo_proofToolbar__Wjyg8 .plb-label{max-width:38%;font-size:.72rem}.aeo_originalLink__0Onpb{padding-inline:10px;font-size:.7rem}.aeo_fullImageCanvas__2r0p_{min-height:calc(100dvh - 58px)}.aeo_fullProofImage__GRATt{width:max(100%,1120px);max-width:none}.aeo_transcriptCanvas__Xp00_{padding:16px 0 72px}.aeo_transcriptDocument__ttAkb{padding:24px 20px 42px}.aeo_transcriptSourceRow__DUH6M{flex-direction:column;gap:5px}.aeo_transcriptQuery__MHXEd{max-width:92%}}@media (max-width:430px){.aeo_shell__GJAfR{padding-inline:20px}.aeo_hero__5Nx4o h1{font-size:3.62rem}.aeo_heroLead__sWlD3{font-size:1.22rem}.aeo_scentonymIntro__VfzX_ h2{font-size:3.62rem}.aeo_metricDetails__4iQGS div{grid-template-columns:minmax(0,1fr) minmax(0,1.15fr)}.aeo_proofViewBadge__yVEn9{right:10px;bottom:10px;min-height:34px;padding-inline:12px}.aeo_answerPreview__XvATl{gap:10px;padding:15px 16px}.aeo_answerPreviewTopline__NlNWF{padding-bottom:7px}.aeo_answerPreviewQuery__L6R7F{max-width:85%;padding:7px 10px}.aeo_answerPreviewBody__nw3az{gap:4px;padding-left:11px;border-left-width:3px}.aeo_answerPreviewBody__nw3az strong{font-size:.82rem}.aeo_answerHeader__xzCXv h2{font-size:3.3rem}.aeo_proofMedia__Xv3Tg{width:calc(100% + 40px)}.aeo_proofTriggerDominant__6pdi6,.aeo_proofTrigger__AqDNA{border-radius:0}.aeo_proofToolbar__Wjyg8 .plb-label{display:none}.aeo_proofToolbarActions__6zRV1{width:100%;justify-content:space-between}.aeo_originalLink__0Onpb,.aeo_proofToolbar__Wjyg8 .plb-close{min-height:42px}.aeo_transcriptHighlight__ysarT{padding:18px}.aeo_transcriptAnswer__Ny85h li.aeo_transcriptHighlight__ysarT{padding-left:calc(1.45em + 18px)}.aeo_finalCta__oLYMM h2{font-size:3.8rem}}@media (prefers-reduced-motion:reduce){.aeo_ctaButton__rxUk8,.aeo_proofTrigger__AqDNA{transition:none}.aeo_ctaButton__rxUk8:hover,.aeo_proofTrigger__AqDNA:hover{transform:none}}